Britannia 50/50 Sweet&salty Biscuit 62g

Dive into the wild, taste-bud tango of sweet meets salt. These crisp, wafer-thin crackers take snacking to a new level — starting with a whisper of sugar that gives way to a cheeky hit of saltiness. Perfectly light and unpredictable, every bite is an invitation to the unapologetically fun side of flavor. Since 1993, Britannia’s iconic 50/50 has been the cheeky staple in lunchboxes, evening teas, and cheeky midnight raids. Whether it's your afternoon break or a spontaneous pick-me-up, these biscuits are your ticket to a quick, crispy escape.

Sensory Start: Opens with a bold contrast —“ sweet meets salt”—to grab attention.

Texture Appeal: “Crisp, wafer-thin crackers” highlights the light, inviting bite.

Flavor Journey: Describes how the taste unfolds — from sugar to salt — for a sensory narrative.

Cultural Connection: Mentions its long-standing presence since 1993 for emotional resonance.

Usage Moments: Suggests real-life occasions when the biscuit shines — snack breaks, evening treats, midnight adventures.

Tone Fit: Aligns with your “tell-it-like-it-is” vibe — fun without sugarcoating.