Last Updated On: 04-Dec-2025
Effective Date: 04-Dec-2025
This Privacy Policy explains how Pick N Save Supermarkets Limited, 202–204 Kenton Road, London, HA3 8BX (“we”, “us”, or “our”), collects, uses, and protects your personal data when you use our website https://www.picknsave.co.uk, shop in our Kenton store, or interact with our services. We are the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Personal Data We Collect
We collect and process the following categories of personal data:
- Identity Data: Name, username.
- Contact Data: Email address, billing and delivery address, telephone number.
- Financial Data: Payment details (processed securely by GlobalPayments — we do not store full card numbers).
- Transaction Data: Order details, purchase history, refund information.
- Technical Data: IP address, browser type, device information, operating system, server logs.
- Usage Data: Website behaviour collected via Google Analytics 4, Microsoft Clarity, and Meta Pixel.
- Communications Data: Marketing preferences and contact history.
- CCTV Data: If you visit our physical store, your image may be recorded for security and crime prevention.
2. How We Collect Your Data
- When you place an order, create an account, or contact us.
- Automatically through cookies and analytics tools.
- Through our CCTV systems in-store.
- From delivery and payment partners when fulfilling orders.
3. How We Use Your Data
We use your personal data for the following purposes and legal bases under UK GDPR:
- Processing Orders: To fulfil and deliver your grocery orders. (Contract)
- Managing Your Account: To maintain your online account and preferences. (Contract / Legitimate Interests)
- Fraud Prevention & Security: Including CCTV monitoring. (Legitimate Interests)
- Marketing Communications: Sending promotions with your consent. (Consent)
- Analytics & Improvements: Improving site performance through analytics tools. (Legitimate Interests / Consent)
- Legal Obligations: Complying with HMRC, tax, and regulatory requirements. (Legal Obligation)
4. Cookies & Tracking
We use essential cookies for site functionality and non-essential cookies for analytics and advertising, including:
- Google Analytics 4
- Microsoft Clarity
- Meta Pixel (Facebook/Instagram)
You can manage your cookie preferences at any time. For more details, please read our Cookie Policy.
5. Sharing Your Data
We do not sell your personal data. We only share information with trusted partners essential to our services:
- Payment Processors: GlobalPayments.
- Delivery Partners: To deliver your orders.
- Analytics & Advertising Partners: Google, Microsoft, Meta.
- Website Hosting Providers: Our Plesk/VPS hosting environment.
- Professional Advisors: Accountants, legal advisors.
- Authorities: If required by law or in response to legal requests (e.g., police requests for CCTV).
6. International Data Transfers
Some providers (Google, Meta, Microsoft) process data outside the UK. When doing so, they use approved safeguards such as:
- ICO’s International Data Transfer Agreement (IDTA)
- UK Addendum to the EU Standard Contractual Clauses
7. Data Security
We use industry-standard security measures including SSL encryption, secure servers, restricted access, and encrypted payment processing. While we strive to protect your information, no method of transmission is completely secure.
8. Data Retention
- Order & Transaction Records: 6 years (required by HMRC).
- CCTV Footage: 30 days unless needed for investigations.
- Customer Accounts: Kept until you request deletion.
- Marketing Data: Until you unsubscribe.
- Analytics Data: 14–26 months depending on provider settings.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion (where legally allowed)
- Restrict or object to processing
- Withdraw consent for marketing
- Data portability
- Lodge a complaint with the ICO
To exercise these rights, contact us at customerservices@picknsave.co.uk.
10. Automated Decision-Making & Profiling
We may use automated tools (Google Ads, Meta Ads, analytics profiling) to personalise marketing. These do not have any legal or significant impact on you.
11. Children’s Data
We do not knowingly collect data from children under 16, except where legally required for age-restricted products.
12. Complaints
If you are unhappy with how we handle your data, please contact us. You may also complain to the Information Commissioner’s Office (ICO):
- Website: https://www.ico.org.uk
- Phone: 0303 123 1113
- Address: ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
13. Contact Us
Privacy Policy – Pick N Save Supermarkets Limited.
